{"id":4415,"date":"2021-06-28T07:20:20","date_gmt":"2021-06-28T05:20:20","guid":{"rendered":"https:\/\/lowgravitysolutions.com\/?p=4415"},"modified":"2021-06-22T01:15:47","modified_gmt":"2021-06-21T23:15:47","slug":"pro-email-copywriting-tips-stay-out-spam-folder","status":"publish","type":"post","link":"https:\/\/lowgravitysolutions.com\/pro-email-copywriting-tips-stay-out-spam-folder","title":{"rendered":"Pro Email Copywriting Tips To Stay Out Of The Spam Folder (And Get More Email Opens)"},"content":{"rendered":"

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You don\u2019t have to be a professional copywriter to stay out of the spam folder (although it does help), but there are some things that are particularly important to pay attention to help you stay out of the SPAM folder.\u00a0<\/span><\/p>\n

In the previous post <\/a>we discussed email list hygiene and how your list could be sending you to the spam folder. But, this post is all about you, and I’ll be sharing some of my email copywriting tips that can improve your email open rates and get you in front of your audience.<\/span><\/p>\n

Don\u2019t want to be in the spam folder? Just ask<\/span><\/h2>\n

It\u2019s becoming common practice to ask your subscribers or customers to \u2018whitelist\u2019 you in their inbox to avoid going to the spam folder. You don\u2019t ask, you don\u2019t get! The best places for you to position this are not always your emails themselves, but can be:\u00a0<\/span><\/p>\n

    \n
  1. On \u2018Thank You\u2019 landing pages after someone has subscribed or signed up<\/span><\/li>\n
  2. Messages at checkout\u00a0<\/span><\/li>\n
  3. On social media<\/span><\/li>\n<\/ol>\n

    You can also use the \u2018P.S.\u2019 section of your first couple of emails in your sequence to remind your audience to whitelist you. The message, no matter where you add it, should be clear and simple, something along the lines of:\u00a0<\/span><\/p>\n

    \u201cThank you for your purchase\/subscribing. An email is on the way to you now so keep an eye out in case it lands in your spam or junk folder. If it does, move it to your inbox and add us to your approved senders list so you don\u2019t miss out on anything!\u201d<\/span><\/i><\/p>\n

    And just like that, you\u2019ve asked your audience to do it for you. This also has benefits for your reputation and credibility because the more people that do this, the more reputable you become to their email provider!<\/span>\u00a0<\/span><\/p>\n

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    Pro Tip:<\/i><\/b> Ask your subscribers to move your emails from the \u201cpromotions\u201d tab to the \u201cprimary\u201d tab in Gmail so that you know they will be front and center when you send them.\u00a0<\/span><\/i><\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/lowgravitysolutions.com\/wp-content\/uploads\/2021\/06\/Gmail-Promotions-and-Primary-Tab.png” alt=”Gmail Promotions and Primary Tab email copywriting tips” title_text=”Gmail Promotions and Primary Tab email copywriting tips” _builder_version=”4.9.7″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.9.4″ _module_preset=”default”]<\/p>\n

    Your subject line matters most<\/span><\/h2>\n

    Your email\u2019s subject line alone can mean the difference between an email open and the spam folder. In fact, <\/span>69% of email recipients<\/span><\/a> reported an email as spam due to the subject line alone. So, with a lot riding on your subject line, how can you stack the odds in your favor?<\/span><\/p>\n

    Avoid spam trigger words<\/span><\/h3>\n

    Certain words in your copy or subject line may make it more likely your email will be flagged as spam. This happens because these trigger words are used most often in phishing or spam emails so filters automatically classify you along with them.\u00a0\u00a0<\/span><\/p>\n

    Some examples of these include:<\/span><\/p>\n