FULL-STACK MARTECH AND CTO SERVICE
You should be sucking all the juice out of your marketing tech stack*
You should be sucking all the juice out of your marketing tech stack*
Like Hi-C in a tin can
INCLUDING (BUT NOT LIMITED TO)
And pretty much every major platform and popular WordPress plugin under the sun.
IN OTHER WORDS
Get the most out of your marketing infrastructure
Marketing tech stacks love to waste your money. It’s common for marketing teams to use only a fraction of what a platform can do….or just needlessly add more on top of more on top of more and make a giant mess. All while overspending.
I’m always looking for ways to get you more from your existing stack. And I’m not afraid to tell you when you’re better off cutting ties with a tool.
Quantify
Even right now you’re likely paying for marketing software or features you’re not using. You need to do a cost–benefit analysis regularly.
But who wants to do that? I do.
Simplify
It doesn’t take much for a marketing backend to get messy. Like teenagers playing Twister back in the day.
I can help you untangle and consolidate when the time is right...and without all the awkward hormones.
Amplify
Part of growing a business is doing more of what’s already working. In my world, we do that with coding and automation — so more people say yes to your high-ticket offers. And I know how to do it in a way that supports (not hurts) your human-to-human sales outreach.
Developer documentation doesn’t make for good bedtime reading (unless you’re me)
You’re a digital marketer. (Or a business owner who used digital marketing to turn your business into a money-printing machine). Either way, you have no idea how the hell you ended up in the bowels of some platform trying to get it to do something it wasn’t designed to do.
Leave it to an ex-engineer to lose sleep until he figures out how to make your tech do shit it’s never done before.
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CERTIFIED ZAPIER EXPERT
It's no-code, they said.
You won't need a developer, they said.
And then you decided to do something really cool with Zapier, like build a new AI-powered app for your customers. And you needed to launch it “yesterday.”
Zapier is a fast way to build it, yes. But you’ll probably run into a limitation you didn’t expect. So send a coder-engineer-marketer who’ll get into the weeds and solve your problem in a way you haven’t thought of.
Webhooks, tables, storage paths, Zap data reformatting. Anything that’s advanced or complicated — bring it on. I’ve even built publicly available Zap-apps for large SaaS companies.
SOME THINGS I'VE DONE FOR CLIENTS WITH ZAPIER
Optimized Processing Time
The customer created a 17-step Zap that took 52 seconds to execute (sometimes longer). I came up with a structure that took only 26 seconds.
Integrated Retail POS with Klaviyo
Every retail transaction was synced to Klaviyo the same way an e-commerce solution would do it. Talk about hyper targeting!
Developed a Public Zap
You know when you're choosing platforms to connect in Zapier? Yeah, I built one of those for a large SaaS business.
EXPERIENCED HUBSPOT DEVELOPER
Am I nuts for ditching the Hubble for HubL
Back in the day I worked on NASA projects. Not on the Hubble Telescope — but SOFIA, a Boeing 747SP aircraft that carried a reflecting telescope. Now I work on HubSpot projects using their own programming language: HubL. Go figure.
When working with clients, I create and deploy automation strategies that improve the volume and quality of their sales. Whether they’ve bought in to HubSpot as their all-in-one system or using it alongside other tools.
SOME THINGS I'VE DONE FOR CLIENTS IN HUBSPOT
High Volume Lead Management
Automated a manual sales process to improve lead tracking, facilitate one-on-one sales outreach, and generate more high-ticket sales
2-way Sync with Klaviyo
Email status, lead status, custom properties...you name it. When something changes in one platform, it's updated in the other.
Custom Design Modules
The Hubspot website builder comes with plenty of design options, but sometimes you need more to make your website truly pop or gain functionality.
KLAVIYO MASTER - SILVER PARTNER
Hit your hyper-personalization sweet spot
If Klaviyo was a gaming console, it’d be like going to the first generation Xbox when you were previously rocking out with a Super Nintendo.
They offer email, SMS, native product reviews, and their proprietary Customer Data Platform. They’re not just an email platform anymore; they’re a Marketing Automation Platform.
With all the possibilities of this platform, you have to be strategic, selective, and savvy, or you’ll end up automating everything and annoying the shit out of your audience.
SOME THINGS I'VE DONE FOR CLIENTS IN KLAVIYO
ESP Migrations
Have you outgrown your Constant Contact or MailChimp account? I can migrate your account to Klaviyo with no drop in metrics or deliverability. In fact, they'll improve.
Gravity Forms Integration
Yes, there are several premium add-ons that you can pay for year after year, but why not pay once for a custom solution that saves the bloat on your already bloated website?
Enhanced E-commerce Email Marketing
Whether I've developed a custom integration or you're using a ready-made solution like WooCommerce or Shopify, I can hyper-personalize the messages your contacts receive for industry-crushing metrics.
WOOCOMMERCE EXPERT
Nothing is too technical
You’re sold on the flexibility to scale your online business with WooCommerce, but you also know it demands a little more technical knowledge than you bargained for.
Stop digging through Woo forums for info on REST APIs, extensions, plugins, and performance issues. I thrive on new challenges and coming up with solutions that have never been done before (or have never been documented before).
SOME THINGS I'VE DONE FOR CLIENTS IN WOOCOMMERCE AND WORDPRESS
Subscription & Membership Websites
Yes, I use the off the shelf extensions, but customizing membership areas, adding plans, restricting content, setting up payment gateways...it all gets to be a lot. And I can further customize it based on your specific business.
Custom Integrations
Did you know you can send and receive webhooks? That means you can also automate much on your WordPress / WooCommerce website by using the API. Automatic, A.I generated blog posts, anyone?
Advanced Custom Dev
Honestly, I've been doing this for so long there's no way I could list all the custom dev projects I've built. Let's just say if it's built on WordPress or is an open-source plugin, I can hack it and rebuild it to do whatever you need it to do.
MAILCHIMP PRO PARTNER
All right, push the boundaries (if you must)
MailChimp is one of the first email platforms I learned inside and out. I’ve used it for my own marketing and have been a moderator for the largest MailChimp group on Facebook for years.
If you want to continue milking that platform for all it’s worth, I can help you. But if I see that you’ve outgrown it, I’ll be brutally honest with you about that. I’ve helped more than several clients migrate to Klaviyo when they were ready.
SOME THINGS I'VE DONE FOR CLIENTS IN MAILCHIMP
Paid Newsletter Management
No, MailChimp doesn't offer you an easy, out of the box way to collect payment and gatekeep your newsletter. But, with a little Googling, custom integration, and deep understanding of MailChimp audiences, anything is possible.
Advanced Customer Journeys
That's their marketing term for 'automations,' and they're not just for sending emails. You can use them to manage your audience, move people around, send webhooks, and target the right customers at the right time.
Custom Integrations
Have I mentioned this before? I feel like a broken record, but the more data you have coming into your MailChimp account, the more you can use it to target the right customers. Even if you're using WooCommerce as your ecommerce store, you can still use other events from your website to feed data in. Maybe that's through Gravity Forms, Events Calendar, Calendly, or Zoom.
Don't get caught up in the MarTech mosh pit
One minute you’re crowd surfing; the next, you’re falling flat on your ass. There are so many tools trying to take the stage. And with AI in the mix, you need someone who can cut through the noise.
I can help your marketing pros keep their heads screwed on straight.
By making sure every operational detail is tied to business vision, buyer insights, and revenue goals.
ONE FINAL THING
You can't pay this CTO to bullshit you
I’m not an employee. I’m a strategic partner who’s driven to make a dent in your bottom line. When you ask me for input, you may not like what you hear, but you’re getting advice from a business-minded engineer who’s obsessed with making things work properly and getting you ROI.